1. Information you provide to us or allow others to provide to us
At various points in the Instacart experience, you may provide us with information about yourself. For example, when you create an account through the Services, you provide us with personal information like your name, email address, and zip or postal code. You may also provide us with information about your taste preferences and who you shop for. And if you place an order through the Services, we collect information including your address, phone number, birth date, driver’s license expiration date (for alcohol orders or orders that are age-restricted or exceed a certain dollar amount, where available), credit card information, vehicle license plate number(s) (for curbside pickup orders) and the details of your order.
If applicable, Real Atlantic Superstore may share certain information about you with us such as your name, email, delivery address and your loyalty number to enable you to login to and use the Services with your existing Real Atlantic Superstore credentials.
We may also collect health information that you provide directly to us regarding an experience with the Real Atlantic Superstore that may require us to contact Real Atlantic Superstore, or other retailer partners, for public health or safety reasons, or to facilitate a refund. We do not share your identity with the retailers that we may contact in such a capacity, but may share the date, time and location of a transaction, which may allow a retailer to independently identify you.
If you log into the Services through a third-party service, both we and that third-party may receive some information about you and your use of the services. For example, if you choose to log into the Services with your Facebook or Google account if such an option is offered by Real Atlantic Superstore, we may receive information from these companies, such as your name, e-mail address, public profile information, and information about your contacts. We may also offer social sharing tools (such as a “Like” button) that let you share actions on the Services with other websites and vice versa. In those cases, the providers of those tools may receive information about you when you use those tools. You should check the privacy policies of these third-party services and your settings there for more information.
If you wish to invite your friends and contacts to use the Services, we will give you the option of either entering in their contact information manually or, for United States residents, importing it from your address books on other third-party services. In both cases, we will store this information for the sole purposes of allowing you to send your friends referral offers, for determining whether your friends use the Services after a referral is sent, and, for United States residents, to remind your friends of the referral sent on your behalf.
Our partners may let us collect information about use of their sites/apps or share such information with us. For example, if you use an Instacart button or widget on another site or app, we may receive information about your use of that button or widget and the third-party site/app. We also may collect information about you from partners with whom we work for advertising measurement, attribution and analytics; from partners who assist us in payment collection, preventing or addressing fraud, or to assist us in connection with claims or disputes; from publicly-available sources; and from law enforcement, public health and other governmental authorities.
When you use the Services, we may collect precise location data. For instance, if you allow the Services to access location services through the permission system used by your device's mobile operating system or browser, we may collect the precise location of your device. We use your location information to facilitate the prompt hand-off of pickup orders (where available), to assist you in finding nearby stores for which pickup or delivery are available, for other similar purposes and for analytics purposes. You can choose whether or not to enable the location tracking feature through the settings on your device or browser, or when prompted by the Instacart mobile app. We may also infer your general location information, for example by using your internet protocol (IP) address.
2. Technical information about usage of the Services
When you use the Services, or browse our sites, either through a browser or mobile app, we automatically receive some technical information – device and usage information – about the hardware and software that is being used.
Cookies, Pixels, and Other Tracking Technologies:
We, our partners, our advertisers, and third-party advertising networks use various technologies to collect information, including but not limited to cookies, pixels, scripts, SDKs, and device identifiers. Cookies are small text files that are sent by your computer when you access our services through a browser. We, our partners, our advertisers, and third-party advertising networks may use session cookies (which expire when you close your browser), persistent cookies (which only expire when you choose to clear them from your browser), pixels, scripts, and other identifiers to collect information from your browser or device that helps us do things such as understand how you use our Services and other services; personalize your experience; measure, manage, and display advertising on the Services or on other services; understand your usage of the Services and other services in order to serve customized ads; and remember that you are logged into the Services.
Our partners, advertisers, and third-party advertising networks may use these technologies to collect information about your online activity over time and across different websites or online services. By using your browser settings, you may block cookies or adjust settings for notifications when a cookie is set.
We work with third-party companies to help us understand the usage of the Services and the performance of advertising, and these third parties may also deploy cookies, pixels, or other identifiers on the Services or collect information through our mobile applications. For example, we use Google Analytics to understand how users interact with various portions of the Services -- you can learn more about information that Google may collect here.
When you use the Services, or browse our sites, our servers will record information about your usage of the Services and information that is sent by your browser or device. Log information can include things like the IP address of your device, information about the browser, operating system and/or app you are using, unique device identifiers, pages that you navigate to and links that you click, searches that you run on the Services, and other ways you interact with the Services. If you are logged into the Services, this information is stored with your account information.
Interest-Based or Online Behavioral Advertising:
Instacart may use third-party advertising companies to serve interest-based advertisements to you. These companies compile information from various online sources (including mobile-enabled browsers and applications) to match you with ads that will be the most relevant, interesting, and timely for you. If you would like to opt-out of interest-based advertising, please visit http://optout.networkadvertising.org/#/ . Please note that you will be opted out of all interest-based advertising from all business members of the Network Advertising Initiative for that specific browser on that specific device. If you opt-out, you may continue to see Instacart’s or our partners’ online advertisements; however, these ads will not be as relevant to you.
Do Not Track:
Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Instacart does not respond to “Do Not Track” signals. For more information, visit http://www.allaboutdnt.com.
Our Services are not intended for children under 16 years of age, and we do not knowingly collect personal information (as defined by the U.S. Children’s Online Privacy Protection Act, or “COPPA”) in a manner not permitted by COPPA. If we obtain actual knowledge that any information we collect has been provided by a child under the age of 16, we will delete that information to the extent required by applicable laws.
We do not knowingly “sell,” as that term is defined under the California Consumer Protect Act (“CCPA”), the personal information of minors under 16 years old who are California residents.